Beating high cost of rental cars in Hawaii

Hawaii’s back.

Nearly 8 million visitors traveled to the islands last year, spending $13 billion. Airlines are adding seats. Travelers are again pouring in from the United States, Japan and Canada.

That means supplies of rental cars are stretched, leading to higher prices and, during some peak times, shortages.

“When car companies on the mainland need more cars, they just shift them from location to location,’’ says Ron Wigand, product manager for AAA Washington. “In Hawaii, it takes months to address that.’’

Adding to the problem was a longshore strike late last year that affected car shipments from distribution sites in Long Beach, Calif., and Los Angeles, said Clem Bason, president of the Hotwire Group.

Getting the best rate and the rental car you want in Hawaii will take some planning, so start early:

For some tips on how to save, follow these times outlined in my Travel Wise column in the Sunday Seattle Times

-Book as far as you can in advance, especially if you travel over spring break, in summer or during the Christmas holidays.

“Come June 15, airlines will charge as much as they can, and car rentals are in perfect alignment with that through early August,’’ says Jeff Tucker of the Beat of Hawaii travel website

Most rental-car agencies don’t charge for changes or cancellations (some do for no-shows), meaning you can take advantage of better deals if you find one later. That doesn’t always apply to discounted prepaid rates, so check cancellation and change policies carefully.

Agencies base pricing on supply and demand, Wigand says. “As demand goes up and inventory goes down, prices go up. Rent now for Dec. 15, and you might pay $250 (per week). Wait until September, and it could be $450.’’

- Almost all major agencies have in-town locations, sometimes just a few miles from the airport. The cost of a taxi can be worth the savings, given Hawaii’s high airport surcharges, taxes and fees.

When I’m in Maui, I rent from Enterprise Rent-A-Car’s Hana Highway location, two miles from Kahului airport. A check on the Enterprise website in late January for a week’s economy-car rental in early March turned up a rate of $239 at the Hana location versus $551 at the airport.

Check operating hours at branch locations before you rent. Enterprise’s Hana branch, for example, closes on Sundays and at noon on Saturdays, and stays open only until 5 p.m. other days.

-Get quotes from local firms that negotiate wholesale rates with the major agencies.

Two with good reputations are Car Rental Hawaii and Discount Hawaii Car Rental. 

-Check various third-party websites (airline sites, Orbitz, Expedia, etc.) against rates posted on the car-rental agencies’ own websites. If you haven’t booked early, call directly to see about last-minute cancellations. Ask about AAA or AARP discounts (10-20 percent), or try a travel agent.

- If you want an air/hotel package, find one that throws in a few days’ car rental at no extra cost. Pleasant Holidays has some available.

- Try or Both discount rental-car rates, but don’t reveal the name of the company until after you’ve booked and paid with a credit card. Bookings are nonrefundable.

-Finally, rethink your need for a car. Will you really need one every day or just for a day or two? Oahu, Maui, Kauai and the Big Island of Hawaii have inexpensive public buses. They’re easy to use and a good way to meet locals — and save money.


  1. We've regularly used Discount Hawaii Car Rental and have had the best prices from them on O'ahu. The other nice thing is that booking through them, I have been added as a second driver at no additional charge. The car rental company said that had we booked directly with them we'd have had to pay $10 a day for me to be on the rental. Staying a month. . .that adds up!

  2. During peak seasons, car rentals are of high demand because of the influx of tourists. And with higher demand comes higher prices. One smart way to save money and still enjoy your vacation is to plan ahead. Also, I would advise getting long term rentals to avail discounts and promos.

    Rob Brummitt

  3. We always uose rental cars from and they ofers good deals and great service. Enjoy your holidays